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Cerllb Jack
This is an example of unsexy stuff that kept us and our IPs moving forward and focused. I facilitate Business Planning each year with each of our IPs and BUs that opt-in

It's great to keep focused and avoid random pivots (which are tempting in web3 especially). If a trend is there to ride-on, it's an easy decision because goals are clearly placed

Now with more IPs than in previous years, this Q4 has been manic, but wouldn't give this up for anything

Doing this for the creator IPs businesses is especially exciting—vast ocean of opportunity, so keeping your heading is extremely importan
12 months ago

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